Country Moderne?

Mies van der Rohe's Farnsworth house in Illinois (55 miles SW of Chicago) is sadly fighting flood waters from the neighboring Fox River. In an effort that will help preservation, the landmark had recently been raising some money by leasing the space for filming an ad featuring Brad Pitt, and what I consider to be an absolutely humiliating music video by Kenny Chesney. Humiliating for the house. Not that I find Brad Pitt in a Japanese jean company ad particularly fitting for Mies's masterpiece, but seriously, what does corporate pop-country remotely have to do with modernism? All signs of cynicism and elitism aside, it cannot be denied that this video looks downright ridiculous.

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